International marketing. / (Record no. 9621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02285cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12388168 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230519101629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010423s2002 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001024810 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260665536 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1260665534 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.I61 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| Edition number | 21 |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing. / |
| Statement of responsibility, etc. | Philip R. Cateora ...[et al]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 682 p. : |
| Other physical details | ill. (col.) ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Part One. An Overview --<br/>1. The Scope and Challenge of International Marketing --<br/>2. The Dynamic Environment of International Trade --<br/><br/>Part Two. The Cultural Environment of Global Markets --<br/>3. History and Geography: The Foundations of Culture --<br/>4. Cultural Dynamics in Assessing Global Markets --<br/>5. Culture, Management Style, and Business Systems --<br/>6. The Political Environment: A Critical Concern --<br/>7. The International Legal Environment: Playing by the Rules --<br/><br/>Part Three. Assessing Global Market Opportunities --<br/>8. Developing a Global Vision through Marketing Research --<br/>9. Economic development and the Americas --<br/>9. Europe, Africa, and the Middle East ---<br/>10. Multinational Market Regions and Market Groups --<br/><br/>Part Four. Developing Global Marketing Strategies --<br/>11. Global Marketing Management: Planning and Organization --<br/>12. Products and Services for Consumers --<br/>13. Products and Services for Businesses --<br/>14. International Marketing Channels --<br/>15. Exporting and Logistics: Special Issues for Business --<br/>16. Integrated Marketing Communications and International Advertising --<br/>17. Personal Selling and Sales Management --<br/>18. Pricing for International Markets --<br/><br/>Part Five. Implementing Global Marketing Strategies --<br/>19. Inventive negotiations with International Customers, Partners, and Regulators --<br/><br/>Part Six. Supplementary Material --<br/>The Country Notebook --<br/>A Guide for Developing a Marketing Plan --<br/>Cases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 1503 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises. |
| 9 (RLIN) | 1504 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Cateora, Philip R. |
| 9 (RLIN) | 1505 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 18/05/2023 | HF1416.I61(18e) | K/3275/0373/23 | 18/05/2023 | 18/05/2023 | Books | |||||
| Dewey Decimal Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 18/05/2023 | HF1416.I611(18e) | K/3271/0369/23 | 22/05/2023 | 18/05/2023 | Books |