International marketing. / Philip R. Cateora ...[et al].

Contributor(s):

Cateora, Philip R

Material type:

TextPublication details: New York : McGraw-Hill, 2020.Edition: 18th edDescription: xxxii, 682 p. : ill. (col.)ISBN:

9781260665536
1260665534

Subject(s):

DDC classification:

658.8/48 21

LOC classification:

HF1416.I61

Contents:

Contents: Part One. An Overview -- 1. The Scope and Challenge of International Marketing -- 2. The Dynamic Environment of International Trade -- Part Two. The Cultural Environment of Global Markets -- 3. History and Geography: The Foundations of Culture -- 4. Cultural Dynamics in Assessing Global Markets -- 5. Culture, Management Style, and Business Systems -- 6. The Political Environment: A Critical Concern -- 7. The International Legal Environment: Playing by the Rules -- Part Three. Assessing Global Market Opportunities -- 8. Developing a Global Vision through Marketing Research -- 9. Economic development and the Americas -- 9. Europe, Africa, and the Middle East --- 10. Multinational Market Regions and Market Groups -- Part Four. Developing Global Marketing Strategies -- 11. Global Marketing Management: Planning and Organization -- 12. Products and Services for Consumers -- 13. Products and Services for Businesses -- 14. International Marketing Channels -- 15. Exporting and Logistics: Special Issues for Business -- 16. Integrated Marketing Communications and International Advertising -- 17. Personal Selling and Sales Management -- 18. Pricing for International Markets -- Part Five. Implementing Global Marketing Strategies -- 19. Inventive negotiations with International Customers, Partners, and Regulators -- Part Six. Supplementary Material -- The Country Notebook -- A Guide for Developing a Marketing Plan -- Cases.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF1416.I61(18e) (Browse shelf(Opens below))					Available			K/3275/0373/23
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF1416.I611(18e) (Browse shelf(Opens below))					Available			K/3271/0369/23

Includes bibliographical references and indexes.

Contents: Part One. An Overview --
1. The Scope and Challenge of International Marketing --
2. The Dynamic Environment of International Trade --

Part Two. The Cultural Environment of Global Markets --
3. History and Geography: The Foundations of Culture --
4. Cultural Dynamics in Assessing Global Markets --
5. Culture, Management Style, and Business Systems --
6. The Political Environment: A Critical Concern --
7. The International Legal Environment: Playing by the Rules --

Part Three. Assessing Global Market Opportunities --
8. Developing a Global Vision through Marketing Research --
9. Economic development and the Americas --
9. Europe, Africa, and the Middle East ---
10. Multinational Market Regions and Market Groups --

Part Four. Developing Global Marketing Strategies --
11. Global Marketing Management: Planning and Organization --
12. Products and Services for Consumers --
13. Products and Services for Businesses --
14. International Marketing Channels --
15. Exporting and Logistics: Special Issues for Business --
16. Integrated Marketing Communications and International Advertising --
17. Personal Selling and Sales Management --
18. Pricing for International Markets --

Part Five. Implementing Global Marketing Strategies --
19. Inventive negotiations with International Customers, Partners, and Regulators --

Part Six. Supplementary Material --
The Country Notebook --
A Guide for Developing a Marketing Plan --
Cases.

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International marketing. / Philip R. Cateora ...[et al].

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