International marketing. / (Record no. 9710)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00918nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230616102558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230616b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259253065 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.C375(17e) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 17th ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | Cateora, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing. / |
| Statement of responsibility, etc. | Philip R. cateora et al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 662 p.: |
| Other physical details | ill.; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, reference and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 9 (RLIN) | 1658 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 9 (RLIN) | 1659 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Money, Bruce R. |
| 9 (RLIN) | 1660 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 17th ed. |
| Classification part | HF1416.C375(17e) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/06/2023 | HF1416.C.375(17e) | 9377/078/23 | 16/06/2023 | 1 | 16/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/06/2023 | HF1416.C.3751(17e) | 9378/079/23 | 16/06/2023 | 2 | 16/06/2023 | Books |