International marketing. / Philip R. cateora et al.

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TextPublication details: New York: McGraw-Hill Education, 2016.Edition: 17th edDescription: xxxvi, 662 p.: ill.; 27 cmISBN:

9781259253065

DDC classification:

17th ed.

LOC classification:

HF1416.C375(17e)

Contents:

Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF1416.C.375(17e) (Browse shelf(Opens below))				1	Available			9377/078/23
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF1416.C.3751(17e) (Browse shelf(Opens below))				2	Available			9378/079/23

Includes glossary, reference and index

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International marketing. / Philip R. cateora et al.

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