Marketing : real people, real choices. / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
Material type:
TextSeries: Brand you: Liz Harris-TuckPublication details: Upper Saddle River, N.J. : Prentice Hall, c2006Edition: 4th edDescription: 162 p. : 29 cmISBN: - 0131857002 ( 4e)
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- HF5415.35 .S65
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.35.S65 (Browse shelf(Opens below)) | Available | K/3032/0130/23 |
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| HF5415.32.G64 Customer insights. / | HF5415.33.U6.H36 Consumer behavior: an applied approach. / | HF5415.35.S65 Marketing : real people, real choices. / | HF5415.35.S65 Marketing : real people, real choices. / | HF5429.23.L57 Become a franchise owner! : the start-up guide to lowering risk, making money, and owning what you do. / | HF5437.AC3.C48 Procurement and supply workflow. / | HF5437.AC4.C48 Inventory and logistics operations. / |
Includes bibliographical references and indexes.
Contents: Welcome to brand you: Creating and delivering career value -- Planning your career: The advantage is undeniable -- Choosing the right work environment: How to find the right "fit" -- Career information and research: Finding great work -- Why employers buy: How to identify employers' needs -- Meeting employers' needs: How the selection process works -- Sharpening your focus: How to use target marketing in your search for work -- Creating the product -you:Identifying your benefits -- Managing the product - you: Launching and managing your career -- Providing services as brand you: Consider alternative ways to work -- Pricing the product: What are you worth? -- Connecting with the customer: How relationships can help you achieve your goals -- Advertising your brand: How to write dynamic resumes -- Personal selling: Communicating your value in an interview -- How to increase your options: Finding new channels for work -- Planning your marketing campaign: Get organized for success
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