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Instructor's manual to accompany the marketing game. / Charlotte H. Mason, William D. Perreault

By: Contributor(s): Material type: TextEdition: 3rd edDescription: xii, 271 p. : illsISBN:
  • 025613989x (manual)
Subject(s): LOC classification:
  • HF5415.135.M39
Contents:
Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure -- Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY nursing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.135.M39(3e) (Browse shelf(Opens below)) Available KSN3034/0132/23

Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure -- Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers

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