Sales promotion : how to create and implement campaigns that really work. / Julian Cummins
Material type:
TextPublication details: London : Kogan Page, 1998.Description: vii, 268 p.: ill.; 24cmISBN: - 0749424478
- HF5438.5.C86
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.5.C86 (Browse shelf(Opens below)) | 1 | Available | 2440/12 | ||||||||||||
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.5.C861 (Browse shelf(Opens below)) | 2 | Available | 2441/12 | ||||||||||||
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.5.C862 (Browse shelf(Opens below)) | 3 | Available | 2442/12 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5438.35R872 The handbook of logistics and distribution management. / | HF5438.5.C86 Sales promotion : how to create and implement campaigns that really work. / | HF5438.5.C861 Sales promotion : how to create and implement campaigns that really work. / | HF5438.5.C862 Sales promotion : how to create and implement campaigns that really work. / | HF5529.L46 Retailing management. / | HF5529.L461 Retailing management. / | HF5541.T4F578 The phone book: telephone skills for business success. / |
Includes bibliographical references and index.
Contents: Structure : Business purpose -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- How to research and evaluate -- Techniques: Off -the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- Context : International sales promotion -- Self - regulation and the law -- Learning more about sales promotion.
There are no comments on this title.