The market driven organization: understanding, attracting, and keeping valuable customers. / George S. Day.

By:

Day, George S

Material type:

TextPublication details: New York : Free Press, c1999.Description: xii, 285 p. : ill. ; 25 cmISBN:

0684864673

Subject(s):

DDC classification:

658.8 21

LOC classification:

HF5415.13.D367

Contents:

Introduction: Move to the Market -- Pt. I. Understanding Market Orientation. 1. What It Means to Be Market Driven. 2. Misconceptions About Market Orientation. 3. Market Driven Cultures. 4. Configuring Around Capabilities -- Pt. II. Building the Capabilities. 5. Market Sensing. 6. The Shared Knowledge Base. 7. Market Relating. 8. Competing for Customer Relationships. 9. Collaborative Partnering -- Pt. III. Aligning the Organization to the Market. 10. Reshaping the Organization. 11. Setting the Direction. 12. Guiding the Change. App. Is Your Organization Market Driven?

Review: "George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.

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	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.13.D367 (Browse shelf(Opens below))				1	Available			2755/12

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Includes bibliographical references (p. 263-274) and index.

"George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.

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The market driven organization: understanding, attracting, and keeping valuable customers. / George S. Day.

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