Cases in marketing management. / Kenneth L. Bernhardt and Thomas C. Kinnear.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 7th edDescription: xiv, 665 p. : ill., maps ; 25 cmISBN: - 0256204640
- 658.8 21
- HF5415.13.B448
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.B4482 (Browse shelf(Opens below)) | 3 | Available | 2763/12 |
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| HF5415.127.H66 Marketing strategy and competitive positioning. / | HF5415.13.AS7 Marketing management : strategy and action. / | HF5415.13.B448 Cases in marketing management. / | HF5415.13.B4481 Cases in marketing management. / | HF5415.13.B4482 Cases in marketing management. / | HF5415.13.B669 Marketing management :a strategic, decision-making approach. / | HF5415.13.B6691 Marketing management :a strategic, decision-making approach. / |
Includes bibliographical references.
Contents: An Orientation to the case method -- Introduction to marketing decision making -- Marketing information and forecasting -- Product and brand management decisions -- Distribution decisions -- Promotions decisions -- Pricing decisions -- Public policy and ethical aspects of marketing -- Marketing programs and strategy.
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