Perspectives in consumer behaviour. / Harold H. Kassarjian, Thomas S. Robertson

By:

Kassarjian, Harold H

Contributor(s):

Robertson, Thomas S

Material type:

TextPublication details: U.S.A: Foresman and Company, 1968.Description: 568 p.: ill.; 23cmLOC classification:

HF5415.3.K3

Contents:

Contents: The Nature of consumer behaviour: Perspectives -- Individual factors: Cognition -- Perception -- Learning -- Attitudes -- Cognitive dissonance -- Risk taking -- Motivation and personality -- Social factors: social influence -- Sociocultural factors: culture -- Comprehensive models of consumer bahaviour.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.3.K3 (Browse shelf(Opens below))				1	Available			2176/12

Includes index.

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Perspectives in consumer behaviour. / Harold H. Kassarjian, Thomas S. Robertson

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