Handling the media and the public relations. / Judith, Ridgeway
Material type:
TextPublication details: New Delhi: Infinity books, 2005.Description: ix, 222 p.: 20cmISBN: - 8179291251
- HM263.R43
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| HM263.C78 Effective public relations. / | HM263.N48 The realities of public relations. / | HM263.R43 Handling the media and the public relations. / | HM263.R431 Handling the media and the public relations. / | HM263.R432 Handling the media and the public relations. / | HM263.R433 Handling the media and the public relations. / | HM291.K82 No contest: The case against competition. / |
Includes index.
Contents: The Media relations programme -- Lists and contacts -- Releases and captions -- Photographs -- Samples and giveways -- Ongoing information service -- Bought editorials competitions and special offers -- Techniques for television and radio -- Receptions and conferences -- Seminars, workshops and teach-ins -- Special events -- Educating management -- Recommended reading.
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