Understanding strategic management. / Claire Capon.
Material type:
TextPublication details: New York : Pearson Education Limited, 2008.Description: xxiv, 419 p. : ill. ; 25 cmISBN: - 9780273694984
- 658.4/012 22
- HD30.28.C3743
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| HD30.28.C37431 Understanding strategic management. / | HD30.28.C37432 Understanding strategic management. / | HD30.28.C37433 Understanding strategic management. / | HD30.28.C3744 Understanding strategic management. / | HD30.28.C3772 Strategic management : a dynamic perspective : concepts and cases. / | HD30.28 .D36338 Strategic management and competitive advantage:cases and concepts. / | HD30.28 .D363381 Strategic management and competitive advantage:cases and concepts. / |
Includes bibliographical references and index.
Contents: What is strategy -- Environmental analysis -- Managing resources competitively -- Analysing financial resources -- Stakeholders,culture and change -- Management and leadership in organisations -- Developing competitive and marketing strategy -- Growth for success -- Developing international strategy -- Structure,culture and groups in organisations -- Strategy control -- Managing failure and turnaround.
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