Fundamentals of international business. / Michael R. Czinkota.
Material type:
TextPublication details: New York: Wessex, 2009.Edition: 2nd edDescription: xxvi, 359p.: ill.: 25cmISBN: - 9780979734427
- HF1379.C938
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| HF1359.M3691 International economics: theory, application, and policy. / | HF1359.T443 Theories of new regionalism : a palgrave reader / | HF1379.B83 Global trade : past mistakes, future choices / | HF1379.C938 Fundamentals of international business. / | HF1379.C9381 Fundamentals of international business. / | HF1379.C9382 Fundamentals of international business. / | HF1379.C9383 Fundamentals of international business. / |
Includes index and glossary.
Contents: Globalization: globalization -- Globalization drivers: cultural environment -- Global trade environment -- Politics and laws -- Economic integration -- Global trade and investment: trade and investment theory -- The International economic activity of the nation -- Global finance: foreign exchange and global financial markets -- Global financial management -- Global operations: exporting and global expansion -- Global marketing -- Global supply chain managing globally -- The Future: the future.
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