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Modern business administration. / Robert C. Appleby.

By: Material type: TextPublication details: Harlow: Prentice Hall, 1991.Edition: 6th edDescription: xi, 500p.: ill.; 25cmISBN:
  • 0273602829
LOC classification:
  • H5500.A67
Contents:
Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.
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Include index.

Contents: Management principles: Nature of management -- Business and its external environment -- Corporate strategy and planning -- Organizing -- Directing -- Controlling -- Management in action: Marketing and sales management -- Production and operations management -- Human resource management -- Administrative management.

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