Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / Joseph R.Dominick.
Material type:
TextPublication details: New York: McGraw Hill, 2012.Edition: 7th edDescription: xvi,316p.; ill.: 25cmISBN: - 9780071315036
- HE8689.8.D66
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| PN4775.P27(2e) Basic journalism. / | PN4775.P271(2e) Basic journalism. / | HD30.28.R662(2e) Strategic management. / | HE8689.8.D66(7e) Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / | HE8689.8.D661(7e) Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / | HE8689.8.D662(7e) Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / | P90.B67(4e) The media student's book / |
Includes index and glossary
Content:History of broadcast media -- History of cable,home video,and the internet -- Audio and video technology -- Radio today -- Broadcast and cable/satellite tv today -- The internet,web audio,and web video -- The business of broadcasting,cable and new media -- Radio programming -- TV programming -- Rule and regulations -- Self-regulation and ethics -- Rating and audience feedback -- Effects
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