Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / Joseph R.Dominick.
Material type:
TextPublication details: New York: McGraw Hill, 2012.Edition: 7th edDescription: xvi,316p.; ill.: 25cmISBN: - 9780071315036
- HE8689.8.D66
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: Reference Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| HE7775.S59 Media now: Understanding media, culture and technology. / | HE8689.6.M33 Electronic media management. / | HE8689.8.D66 Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / | HE8689.8.D661 Broadcasting, cable, the internet and beyond: an introduction to modern electronic media. / | HF 1416.G341(3e) International marketing / | HF 1416.G342(3e) International marketing / | HF 5549. A1(3e) Professional skills in human resource management. / |
Includes index and glossary
Content:History of broadcast media -- History of cable,home video,and the internet -- Audio and video technology -- Radio today -- Broadcast and cable/satellite tv today -- The internet,web audio,and web video -- The business of broadcasting,cable and new media -- Radio programming -- TV programming -- Rule and regulations -- Self-regulation and ethics -- Rating and audience feedback -- Effects
There are no comments on this title.