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Exploring corporate strategy / Gerry Johnson, Kevan Scholes.

By: Contributor(s): Material type: TextPublication details: London ; New York : Prentice Hall Europe, 1999.Edition: 5th edDescription: xxvi, 972 p. : ill., map ; 25 cmISBN:
  • 0130807400 (text & cases)
  • 0130807397 (text only)
Subject(s): DDC classification:
  • 658.4/012 21
LOC classification:
  • HD30.28.J648
Contents:
Contents: Introdction : Corporate strategy: An Introduction -- Strategic management in practice -- Strategic analysis: Analysing the environment -- Resources, competences and strategic capability -- Stakeholder expectations and orgainsational purposes -- Strategic chioce: Bases of strategic choice -- Strategic options: Directions and methods of development -- Strategy evaluation and selection -- Strategy implementation: Organisation structure and desgin -- Resource allocation and control -- Managing strategic change -- Glossary.
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Includes bibliographical references and index.

Contents: Introdction : Corporate strategy: An Introduction -- Strategic management in practice -- Strategic analysis: Analysing the environment -- Resources, competences and strategic capability -- Stakeholder expectations and orgainsational purposes -- Strategic chioce: Bases of strategic choice -- Strategic options: Directions and methods of development -- Strategy evaluation and selection -- Strategy implementation: Organisation structure and desgin -- Resource allocation and control -- Managing strategic change -- Glossary.

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