Includes index

Contents:European community:Advertising:the overall perspective -- The sector of commercial communications and the free movement of services -- Discriminatory and non-discriminatory measures -- Commercial communications and the freedom of expression -- The internal market:Secondary legislation -- Other community objectives and their influence on commercial communications -- The existing regulatory environment -- Regulatory bans -- Australia:Introduction:Advertising law -- A standard advertising contract -- Future developments -- Code of conduct -- Useful addresses -- Belgium:Introduction:the legal framework-the trade practices Act 1991 -- Particular forms of advertising and advertising -- Related sales and price promotion -- Advertising using qualities of products or services -- Advertising relating to other competitors -- Voluntary codes of practice or standards:Self-regulation -- Codes of conduct -- Relief measures-enforcement -- Advertising and property rights -- Advertising for particular groups of products -- Implementation of international advertising rules -- Austria:introduction -- Advertising law -- Belgium:Introduction:The legal framework-the trade practices Act 1991 -- Particular forms of advertising -- Related sales and price promotion -- Denmark:introduction -- Basic principles -- Advertising law -- The marketing practices Act -- Price marketing -- Advertising contracts -- Finland:introduction -- Statutory organs supervising advertising -- Consumer protection -- Unfair competition law -- Legislation on various business and products -- France:introduction -- The professionals:the institutions -- Advertising media -- Content and product based restrictions/prohibitions -- Sponsorship -- Germany:Introduction -- German advertising law -- International law/European law -- Layout of an advertising contract -- Greece:introduction -- Definition of advertising -- Code of conduct -- Advertising practices -- Republic of Ireland:introduction -- Advertising media, the law and representative bodies -- Rules relating to specific products and services -- Italy:Introduction -- domestic law overview -- Statistical reports -- Sponsorship of programs -- Luxembourg:introduction -- Restrictions on advertising -- Examples of a code of practice:Advertising by law firms -- Independent bodies concerned with media advertising -- The Netherlands:Introduction -- Rules restricting advertising agents/companies from entering into holding licenses -- Portugal -- Spain -- Sweden -- United Kingdom.