The practice of public relations. / Fraser P. Seitel.
Material type:
TextPublication details: Harlow : Pearson, 2014.Edition: 12th edDescription: ii, 398p. : ill. ; 28 cmISBN: - 9781292042244
- HM263.S42
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HM263.S42 (Browse shelf(Opens below)) | Available | 8033/460/15 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: Reference Close shelf browser (Hides shelf browser)
| HM263.R111 Media and public relations. / | HM263.R112 Media and public relations. / | HM263.R113 Media and public relations. / | HM263.S42 The practice of public relations. / | HM548 .C37 Economy/society :markets, meanings and social structure. / | HM548 .I58 International encyclopedia of economic sociology. / | HM548 .N49 The new economic sociology : a reader. / a reader |
Includes index.
Contents: Defining public relations -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Government relations -- Employee relations -- Community relations -- International consumer relations -- Public relations writing -- Integrated marketing communications -- Crisis management.
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