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Understanding media culture. /

By: Material type: TextPublication details: New York: Arnold Publishers, 2002.Description: vi,330p.: ill.; 23cmISBN:
  • 034072034
LOC classification:
  • P94.6.G75
Contents:
Contents: Part 1:The audience and the media -- Identity: the media and our understanding of ourselves -- Influence:the media's power- and our own -- Distinctions: social difference,lifestyle and taste -- Part 2: Perspective on media texts -- Semiotics: signs,codes and cultures -- Hermeneutics: interpretation and understanding -- Rhetoric: language,situation,purpose -- Narratology: the forms and functions of stories -- Part 3:Production : contexts and conditions -- Public sphere and democracy: ideals and realities -- Broadcasting: technology ,society and policy -- Production: creativity,contexts and power.
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Includes Bibliography and Index.

Contents: Part 1:The audience and the media -- Identity: the media and our understanding of ourselves -- Influence:the media's power- and our own -- Distinctions: social difference,lifestyle and taste -- Part 2: Perspective on media texts -- Semiotics: signs,codes and cultures -- Hermeneutics: interpretation and understanding -- Rhetoric: language,situation,purpose -- Narratology: the forms and functions of stories -- Part 3:Production : contexts and conditions -- Public sphere and democracy: ideals and realities -- Broadcasting: technology ,society and policy -- Production: creativity,contexts and power.

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