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Small business management and entrepreneurship. / David Stokes ... [et al.]

By: Contributor(s): Material type: TextPublication details: Hampshire : South-Western Cengage Learning, 2010.Edition: 6th edDescription: xviii, 476p.: ill.; 25cmISBN:
  • 9781408017999
LOC classification:
  • HD62.7.S6
Contents:
Contents: Understanding small business and entrepreneurship: Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Creating the entrepreneurial small business: Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Managing the entrepreneurial small business: Management of people and resources -- Marketing -- Money -- Business exits and realizing value.
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Includes index and glossary.

Contents: Understanding small business and entrepreneurship: Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Creating the entrepreneurial small business: Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Managing the entrepreneurial small business: Management of people and resources -- Marketing -- Money -- Business exits and realizing value.

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