Marketing management for nonprofit organizations. / Adrian, Sargeant.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2009.Description: xix, 498 p. : ill., plans ; 25 cmISBN: - 9780199236152 0199236151
- HF5415.S275
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.S275 (Browse shelf(Opens below)) | 1 | Available | 1858/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.S2751 (Browse shelf(Opens below)) | 2 | Available | 1859/12 |
Includes bibliographical references and index.
Contents: Introduction to marketing: Scope challenges and development of nonpropit sector -- Developing a societal and market orientation -- Marketing planning: Marketing planning: The Operating environment and marketing audit -- Marketing research -- Marketing objectives and strategy -- Branding -- Marketing progammes and services: The Operational mix -- Specific Applications: Social marketing : The Marketing of ideas -- Fundraising -- Arts marketing -- Education -- Healthcare marketing -- Social entrepreneurship -- Volunteer support and management -- Public sector marketing.
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