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Marketing for tourism. / J. Christopher Holloway

By: Material type: TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2004.Edition: 4th edDescription: xvii, 510 p. : ill. (some col.), 1 map ; 25 cmISBN:
  • 0273682296
Subject(s): DDC classification:
  • 910/.68/8 22
LOC classification:
  • G155.A1H647
Contents:
Contents: The Marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The Tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism -- The Sales function -- The Travel brochure -- Sales promotion for travel and tourism -- Direct marketing: Theory and prectice -- Public relations and its uses in the tourism industry -- Marketing control.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY G155.A1H647 (Browse shelf(Opens below)) 1 Available 1824/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY G155.A1H6471 (Browse shelf(Opens below)) 2 Available 1825/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY G155.A1H6472 (Browse shelf(Opens below)) 3 Available 1826/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY G155.A1H6473 (Browse shelf(Opens below)) 4 Available 1827/12

Includes bibliographical references (p. 494-497) and index.

Contents: The Marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The Tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism -- The Sales function -- The Travel brochure -- Sales promotion for travel and tourism -- Direct marketing: Theory and prectice -- Public relations and its uses in the tourism industry -- Marketing control.

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