Exploring strategy: text and cases. / Gerry Johnson, [et al.]
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TextPublication details: New York: Pearson, 2017.Edition: 11th edDescription: xxvii, 797 p. : illISBN: - 9781292145129
- 658.4/012 21
- HD30.28.E96
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Includes bibliographical references and index.
Introducing strategy -- 1. The strategic position: -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary the strategy lenses -- 2. Strategic choices: -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- 3. Strategy in action: -- Evaluating strategies -- Strategy development processes -- Organising and strategy -- Leadership and strategic change -- The practice of strategy -- Commentary on part iii strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.
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