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Excellence in business communication. / John V. Thill and Courtland L. Bovee

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J: Pearson, 2012.Edition: 10th edDescription: xxxix, 554 p. + [various pagings] .: illISBN:
  • 9780132719049
  • 0132719045
Subject(s): LOC classification:
  • HF5728.2.U6T45
Contents:
Contents: 1. Understanding the foundations of business communication: Achieving success through effective business communication -- Communicating in a world of diversity -- 2. Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- 3. Crafting brief messages: Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- 4. Preparing reports and oral presentations: Planning reports and proposals -- Writing reports and proposals -- Completing reports and proposals -- Designing and delivering oral and online presentations -- 5. Writing employment messages and interviewing for jobs: Building careers and writing resumes -- Applying and interviewing for employment
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Includes index.

Contents: 1. Understanding the foundations of business communication: Achieving success through effective business communication -- Communicating in a world of diversity -- 2. Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- 3. Crafting brief messages: Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- 4. Preparing reports and oral presentations: Planning reports and proposals -- Writing reports and proposals -- Completing reports and proposals -- Designing and delivering oral and online presentations -- 5. Writing employment messages and interviewing for jobs: Building careers and writing resumes -- Applying and interviewing for employment


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