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Marketing: A Global Perspective. / Bronis Verhage.

By: Material type: TextPublisher: Australia: Cengage Learning, 2014Description: xxv, 750 pages : illustrations ; 25 cmContent type:
  • text
  • text
Media type:
  • unmediated
  • unmediated
Carrier type:
  • volume
  • volume
ISBN:
  • 9781408064900 (pbk.)
Subject(s): LOC classification:
  • HF5415.V38
Contents:
Contents: 1. Insight into marketing: What is marketing? -- Strategy development and marketing planning -- The marketing environment -- 2. Analyzing the market: Buying behaviour -- Marketing research and marketing information -- Market segmentation and positioning -- 3. Product decisions: Product strategy and services marketing -- New product development -- 4. Promotion decisions: Marketing communication strategies -- Advertising -- Sales management -- 5. Pricing decision: Pricing strategy and price determination -- 6. Distribution decisions: Distribution -- Retailing -- Global marking --
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.V38 (Browse shelf(Opens below)) 1 Available K/1468/1468/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.V381 (Browse shelf(Opens below)) 2 Available K/1469/1469/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.V382 (Browse shelf(Opens below)) 3 Available K/1470/1470/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.V383 (Browse shelf(Opens below)) 4 Available K/1471/1471/19

Includes index.

Contents: 1. Insight into marketing: What is marketing? -- Strategy development and marketing planning -- The marketing environment -- 2. Analyzing the market: Buying behaviour -- Marketing research and marketing information -- Market segmentation and positioning -- 3. Product decisions: Product strategy and services marketing -- New product development -- 4. Promotion decisions: Marketing communication strategies -- Advertising -- Sales management -- 5. Pricing decision: Pricing strategy and price determination -- 6. Distribution decisions: Distribution -- Retailing -- Global marking --

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