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Services marketing and organizational effectiveness : a collection of research publications. / edited by Kwaku Appiah-Adu

Material type: TextPublication details: Accra: Sub-Saharan Publication, 2005.Description: 208 p: illsISBN:
  • 9988550510
LOC classification:
  • HD9987.I47.A94
Contents:
Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD9987.I47.A9 (Browse shelf(Opens below)) 1 Available 1969/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD9987.I47.A91 (Browse shelf(Opens below)) 2 Available 1970/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD9987.I47.A92 (Browse shelf(Opens below)) 3 Available 1971/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD9987.I47.A93 (Browse shelf(Opens below)) 4 Available 1972/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD9987.I47.A94 (Browse shelf(Opens below)) 5 Available 1973/12

Includes bibliographical references.

Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry.

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