Retailing. / Patrick M. Dunne, Robert F. Lusch, James R. Carver.
Material type:
TextPublication details: Mason, OH: South-Western Cengage Learning, 2014.Edition: 8th edDescription: xxxi, 683 pages : color illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9781285091136
- 1285091132
- 658.8/7 23
- HF5429.R47(8e)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5429.R47(8e) (Browse shelf(Opens below)) | Available | K/1405/1405/19 |
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| HF5415.32.S6(11e) Consumer behavior: buying, having, and being. / | HD58.7.G54(11e) Organizations: behavior, structure, processes. / | HF5681.V3.F57(2e) Standards of value: theory and applications. / | HF5429.R47(8e) Retailing. / | HD31.R56(8e) Management. / | HF5657.4.B82(2e) Managerial accounting. / | HF5412.D69(4e) A dictionary of marketing. / |
Includes bibliographical references and indexes.
Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --
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