New products management. / Merle Crawford, Anthony Di Benedetto.
Material type:
TextPublication details: New York: McGraw-Hill, 2015.Edition: 11h edDescription: xx, 588 p. : illISBN: - 9789814577106
- 9814577103
- 0073529885
- 658.5/75 22
- HF5415.153.C72
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Includes index.
Content: 1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch: Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --
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