Introduction to marketing. / John Frain
Material type:
TextPublication details: London : Pitman, 1994.Edition: 4th edDescription: ix, 444 p. : ill. ; 25 cmISBN: - 1861521472 9781861521477
- HF5415.F84
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||||
| HF5415.F221 Marketing esentials. / | HF5415.F222 Marketing esentials. / | HF5415.F84 Introduction to marketing. / | HF5415.F841 Introduction to marketing. / | HF5415.F842 Introduction to marketing. / | HF5415.F843 Introduction to marketing. / | HF5415.F844 Introduction to marketing. / |
Includes index.
Contents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium.
There are no comments on this title.