Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

By:

Belch, George E

Contributor(s):

Belch, Michael A

Material type:

TextPublisher: New York: McGraw-Hill, 2015Edition: 10th edDescription: xxxvi, 842 p. : color illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814575119
9814575119

Subject(s):

DDC classification:

659.1 23

LOC classification:

HF5823.B38

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B384(10e) (Browse shelf(Opens below))	5	Available	K/2118/2118/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B385(10e) (Browse shelf(Opens below))	6	Available	K/2119/2119/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B386(10e) (Browse shelf(Opens below))	7	Available	K/2120/2120/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B382(10e) (Browse shelf(Opens below))	3	Available	K/2031/2031/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B383(10e) (Browse shelf(Opens below))	4	Available	K/2032/2032/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B38(10e) (Browse shelf(Opens below))	1	Available	K/1434/1434/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B381(10e) (Browse shelf(Opens below))	2	Available	K/1435/1435/19

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Previous	GE60.W44(2e) What can I do now?	JF51.A57(8e) Comparative politics today: a world view. /	BF121.P82(2e) Psychology : from inquiry to understanding. /	HF5823.B38(10e) Advertising and promotion: an integrated marketing communications perspective. /	HF5823.B381(10e) Advertising and promotion: an integrated marketing communications perspective. /	HF5823.B382(10e) Advertising and promotion: an integrated marketing communications perspective. /	HF5823.B383(10e) Advertising and promotion: an integrated marketing communications perspective. /	Next

Includes bibliographical references (pages 780-810) and indexes.

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Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

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