Marketing. / Eric N. Berkowitz ... [et al.].
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 6th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN: - 0073656453 (alk. paper)
- 658.8 21
- HF5415.M34
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| HF5415.L172 Marketing. / | HF5415.M14 Introduction to marketing / | HF5415.M141 Introduction to marketing / | HF5415 .M34 Marketing. / | HF5415.M34 Marketing :best practices. / | HF5415.M341 Marketing. / | HF5415.M341 Marketing :best practices. / |
Includes bibliographical references and index.
Contents: Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process -- Appendix C: Career planning in marketing -- Appendix D: Altenate cases.
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