Marketing. / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 13th edDescription: xxi, 650 + various pagings: col. ill., maps ; 28 cmISBN: - 0072526505 (alk. paper)
- 0071214550 (international : alk. paper)
- 658.8 21
- HF5415.S745
Contents:
Contents: The Nature and scope of marketing -- Identifying and selecting markets -- Product -- Price -- Distribution -- Promotion -- Managing the marketing effort.
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Includes bibliographical references and indexes.
Contents: The Nature and scope of marketing -- Identifying and selecting markets -- Product -- Price -- Distribution -- Promotion -- Managing the marketing effort.
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