Public relations: strategies and tactics. / Dennis L. Wilcox, Glen T. Cameron.
Material type:
TextPublication details: Boston: Pearson, 2012.Edition: 10th edDescription: xxx, 594 p. : col. ill. ; 26 cmISBN: - 9780205770885
- 0205770886
- 659.2 22
- HM1221.W55
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.W55(10e) (Browse shelf(Opens below)) | Available | K/2205/2205/19 |
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| PC2640.C691(2e) Collins French verbs./ | PE1628.P73(2e) Pocket Oxford dictionary & thesaurus. / | PE1628.F78(3e) Fowler's concise dictionary of modern English usage. / | HM1221.W55(10e) Public relations: strategies and tactics. / | HF5635.W25(6e) Financial & managerial accounting. / | T58.6.L37(15e) Management information systems: managing the digital firm. / | T58.6.L371(15e) Management information systems: managing the digital firm. / |
Includes bibliographical references (p.[575]-581) and index.
Contents: Role: What is public relations -- The evolution of public relations -- Ethics and professionalism -- Public relations departments and firms -- Process: Research -- Program planning -- Communication -- Evaluation -- Strategy: Public opinion and persuasion -- Conflict management: dealing with issues, risks and crises -- Reaching diverse audiences -- Public relations and the law -- Tactics: The internet and social media -- Preparing materials for mass media -- Radio and television -- Meetings and events -- Application: Corporations -- Entertainment, sports and tourism -- Politics and government -- Global public relations -- Nonprofit, health and education --
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