Marketing. /
Material type:
TextSeries: Publication details: London, Ontario: Ivey Business School, 2012.Description: [various pagings].: illOther title: - BUS 3301 - September 2012
- HF5415.13.M34
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.M34 (Browse shelf(Opens below)) | MAR/Tay | Available | Part of Ivey Collection. Shelved alphabetically by title | K/1919/1919/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | |||||||
| HF5415.13.H973 Business marketing management: B2B / | HF5415.13.K64 A framework for marketing management. / | HF5415.13.K641 A framework for marketing management. / | HF5415.13.M34 Marketing. / | HF5415.13.P38 Marketing management: knowledge and skills. / | HF5415.13.P68 Marketing products and services. / | HF5415.135.M39 The marketing game! / |
Contents: An introductory note on marketing management -- Metabical: positioning an communications strategy for a new weight loss drug -- Metabical: pricing, packaging and demand forecasting -- Recommendations for a new weight loss drug -- Voos Artesian Water from Norway- Oasis of the seas -- Struggling to make the best buy -- Kraft Foods -- Hubspot inbound marketing and Web.2.0 -- Starbucks -- Red Lobster -- Mountain Man Brewing Company -- Hips Feel Good -- CardSwap -- EASYJET -- Tesco PLC -- Soren Chemical -- Boise Automation -- The Londoner -- Kraft General Foods Canada Inc -- Molson Canadian -- Danada Goose -- Black and Decker Corp.
There are no comments on this title.