Marketing management : a strategic decision-making approach. / John Mullins, Orville C. Walker Jr.
Material type:
TextPublication details: New York : McGraw-Hill, 2010.Edition: 8th edDescription: xxi, 546 p. : ill. ; 26 cm. +ISBN: - 9780078028793
- 0078028795
- HF5415.13.B66
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.B66(8e) (Browse shelf(Opens below)) | Available | K/3003/0101/23 |
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| HF5415.13.C63(5e) The marketing plan. / | HF5415.K45(7e) Marketing: the core. / | HF5415.13.M35(8e) Marketing strategy: a decision-focused approach. / | HF5415.13.B66(8e) Marketing management : a strategic decision-making approach. / | HF5415.2.H25(3e) Essentials of marketing research. / | HF5415.13.P381(15e) A preface to marketing management. / | P90.W61(7e) Communication mosaics : an introduction to the field of communication. / |
Includes bibliographical references and indexes.
Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
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