Ads, fads, and consumer culture: advertising's impact on American character and society. / Arthur Asa Berger.
Material type:
TextPublisher: Lanham: Rowman & Littlefield, 2015Edition: 5th edDescription: xxiii, 251 p. : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781442241244 (cloth : alk. paper)
- 9781442241251 (pbk. : alk. paper)
- 659.1/0420973 23
- HF5823.B43
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5823.B43(5e) (Browse shelf(Opens below)) | Available | K/3108/0206/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HD58.7.S34(6e) Organizational behavior. / | P90.B48(3e) Media/impact: an introduction to mass media. / | HF5718.2.U6.T45(12e) Excellence in business communication. / | HF5823.B43(5e) Ads, fads, and consumer culture: advertising's impact on American character and society. / | HF5718.B66(12e) Business communication today. / | P90.A32(12e) Understanding human communication. / | HM1221.T55(2e) Think public relations. / |
Includes bibliographical references (pages 237-242) and index.
Contents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? --
There are no comments on this title.