Consumer behavior : buying, having, and being. / Michael R. Solomon.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.Edition: 7th edDescription: xviii, 654 p. : ill. (chiefly col.) ; 29 cmISBN: - 0132186942
- HF5415.32.S6
Contents:
Contents: Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
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| HF5415.32.S6 Consumer behavior : buying, having, and being. / | HF5415.32.S61 Consumer behavior : buying, having, and being. / | HF5415.32.S62 Consumer behavior : buying, having, and being. / | HF5415.32.S63 Consumer behavior : buying, having, and being. / | HF5415.33.U6 H31 Consumer behavior:implications for marketing strategy. / | HF5415.33.U6 H311 Consumer behavior:implications for marketing strategy. / | HF5415.33 U6 H38 Consumer behaviour:building marketing strategy. / |
Includes bibliographical references and indexes.
Contents: Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
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