Integrated marketing communications. / David Pickton, Amanda Broderick.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004.Edition: 2nd edDescription: xxii,761 p.: ill; 24cmISBN: - 0273676458
- HF5415.123.P53
Contents:
Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix.
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| HF5415.123.P451 Foundations of marketing communications: a European perspective / | HF5415.123.P53 Integrated marketing communications. / | HF5415.123.P531 Integrated marketing communications. / | HF5415.123.P532 Integrated marketing communications. / | HF5415.123.P533 Integrated marketing communications. / | HF5415.123.P534 Integrated marketing communications. / | HF5415.123.P535 Integrated marketing communications. / |
Includes bibliographical references and index.
Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix.
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