Digital marketing: using new technologies to get closer to your customers. / [electronic resource] Will Rowan.
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TextPublication details: London : Kogan Page, 2002.Description: x, 246 p. : ill. ; 24 cmISBN: - 0749436646
- HF5415.125.R69
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| HF5415.125.R691 Digital marketing: using new technologies to get closer to your customers. / | HF5415.125.R692 Digital marketing: using new technologies to get closer to your customers. / | HF5415.125.R693 Digital marketing: using new technologies to get closer to your customers. / | HF5415.125.R694 Digital marketing: using new technologies to get closer to your customers. / | HF5415.1263.B56 Business marketing. / | HF5415.1263.B56 Business marketing management. / | HF5415.1263.B561 Business marketing management. / |
Includes bibliographical references and index.
Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.
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