Market driven strategy: processes for creating value. / George S. Day.

By:

Day, George S

Material type:

TextPublication details: New York : Free Press ; London : Collier Macmillan, c1990.Description: ix, 405 p. : ill. ; 24cmISBN:

0029072115

Subject(s):

LOC classification:

HF5415.13D368 .

Online resources:

Contents:

Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.13D368 (Browse shelf(Opens below))					Available			2348/12

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Previous	HF5415.13.B6691 Marketing management :a strategic, decision-making approach. /	HF5415.13.B6692 Marketing management :a strategic, decision-making approach. /	HF5415.13.D367 The market driven organization: understanding, attracting, and keeping valuable customers. /	HF5415.13D368 Market driven strategy: processes for creating value. /	HF5415.13.H87 Business marketing management:a strategic view of industrial and organizational markets. /	HF5415.13.H871 Business marketing management:a strategic view of industrial and organizational markets. /	HF5415.13.H872 Business marketing management:a strategic view of industrial and organizational markets. /	Next

Includes bibliographical references (p. 377-394) and index.

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Market driven strategy: processes for creating value. / George S. Day.

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