Marketing / Dhruv, Grewal and Michael Levy
Material type:
TextPublication details: New York: McGraw-Hill Education, 2013.Edition: 4th edDescription: xiii,497p.: ill.; 29cmISBN: - 9780077861025
- HF5415.G67(4e)
Contents:
Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication.
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Includes index
Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication.
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