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The marketing plan. / William A. Cohen.

By: Material type: TextPublication details: Hoboken, NJ : J. Wiley & Sons, 2006.Edition: 5th edDescription: xviii, 350 p. : ill. ; 28 cmISBN:
  • 9780471755296 (pbk. : alk. paper)
  • 047175529X
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13.C63
Online resources:
Contents:
Contents: Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation --
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.13.C63(5e) (Browse shelf(Opens below)) Available K/3004/0102/23

Includes bibliographical references (p. 345-346) and index.

Contents: Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation --

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