Foundations of marketing communications: a European perspective / Patrick de Pelsmacker ... [et al]
Material type:
TextPublication details: Harlow : Pearson education limited, 2005.Description: ix, 328 p. : ill ; 25cmLOC classification: - HF5415.123.P45
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Non-fiction | HF5415.123.P45 (Browse shelf(Opens below)) | 1 | Available | 9375/076/23 | |||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Non-fiction | HF5415.123.P451 (Browse shelf(Opens below)) | 2 | Available | 9376/077/23 |
Includes index
Contents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship.
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