Marketing / Dhruv, Grewal and Michael Levy

By:

Contributor(s):

Levy, Michael

Material type:

TextPublication details: New York: McGraw-Hill Education, 2013.Edition: 4th edDescription: xiii,497p.: ill.; 29cmISBN:

9780077861025

LOC classification:

HF5415.G67(4e)

Contents:

Contents: Assessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.G67(4e) (Browse shelf(Opens below))	1	Available	9539/240/23
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.G671(4e) (Browse shelf(Opens below))	2	Available	9540/241/23
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.G672(4e) (Browse shelf(Opens below))	3	Available	9541/242/23
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.G673(4e) (Browse shelf(Opens below))	4	Available	9542/243/23
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.G674(4e) (Browse shelf(Opens below))	5	Available	9543/244/23

Includes index

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Marketing / Dhruv, Grewal and Michael Levy

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