Rev. ed. of : Principles and types of public speaking / Raymie E. McKerrow ... [et al.]. 15th ed. c2003.

Includes bibliographical references and index.

Contents: Part One: Public speaking in a global world: Public speaking in a mediated society -- Setting the scene for community building : ethical communication in a diverse culture -- Getting started: basic tips for speech preparation and delivery -- Public speaking and critical listening -- Part two: Preparing your speech: Public speaking in a culturally diverse society: to whom are you speaking? -- Developing central ideas and claims: finding and using evidence -- Organizing ideas: relational language, internal organization patterns, and the motivated sequence -- Maintaining audience attention and involvement -- Developing the speech outline -Part Three: Communication Channels -- Using language to communicate -- Using visual materials in speeches -- Using your voice and body to communicate - Part Four: Types of Speeches -- Speeches to inform -- Speeches to persuade and to actuate -- Reasoning with publics -- Performing culture in building communities: speaking on special occations