Handling the media and the public relations. / Judith, Ridgeway
Material type:
TextPublication details: New Delhi: Infinity books, 2005.Description: ix, 222 p.: 20cmISBN: - 8179291251
- HM263.R43
Includes index.
Contents: The Media relations programme -- Lists and contacts -- Releases and captions -- Photographs -- Samples and giveways -- Ongoing information service -- Bought editorials competitions and special offers -- Techniques for television and radio -- Receptions and conferences -- Seminars, workshops and teach-ins -- Special events -- Educating management -- Recommended reading.
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