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Digital marketing: using new technologies to get closer to your customers. / [electronic resource] Will Rowan.

By: Contributor(s): Material type: TextPublication details: London : Kogan Page, 2002.Description: x, 246 p. : ill. ; 24 cmISBN:
  • 0749436646
Subject(s): Genre/Form: LOC classification:
  • HF5415.125.R69 
Online resources:
Contents:
Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.
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Includes bibliographical references and index.

Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.

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