Marketing strategy and uncertainty. /
Jagpal, Sharan
Marketing strategy and uncertainty. / Sharan Jagpal - New York: Oxford University Press, c1999. - xvii, 334 p.: ill.; 24cm.
Includes index.
Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion.
0195125738
Marketing.
Strategic planning.
Marketing --Management.
HF5415.J33
Marketing strategy and uncertainty. / Sharan Jagpal - New York: Oxford University Press, c1999. - xvii, 334 p.: ill.; 24cm.
Includes index.
Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion.
0195125738
Marketing.
Strategic planning.
Marketing --Management.
HF5415.J33