Marketing strategy and uncertainty. / (Record no. 2394)

MARC details
000 -LEADER
fixed length control field 01072nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121008t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195125738
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.J33
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jagpal, Sharan
245 ## - TITLE STATEMENT
Title Marketing strategy and uncertainty. /
Statement of responsibility, etc. Sharan Jagpal
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 334 p.:
Other physical details ill.;
Dimensions 24cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference 08/10/2012   HF5415.J33 6144/12 08/10/2012 08/10/2012 Books

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